Park Avenue Holiday Open House

24th Annual

Thursday, November 30th, 2017
5pm – 9pm

Jimmy Catalano
In memory of Jimmy Catalano...

This year's Holiday Open House is dedicated to Jimmy Catalano, our beloved friend, resident and big supporter of the Park Avenue Area, especially of the Holiday Open House.

The members of the Park Avenue Merchants Association invite you to join them for an evening of "The Spirit of the Holidays!"

Open House Details »

Stroll beautiful Park Avenue and enjoy the cheerful sight of lights sparkling on buildings, tree branches, bushes, and the light poles at major intersections. This evening of free entertainment, seasonal fun, and "open house" hospitality at more than 80 Park Avenue businesses is the perfect time to visit your favorite spots along this wonderful street while making a few new discoveries.

Outdoor festivities throughout the evening from Alexander Street to Culver Road include performances of holiday music, horse-drawn wagon rides, hot roasted chestnuts, holiday characters with candy cane treats, and so much more. It's a great way to begin your holiday season!

Opening Ceremony at 5:00 PM
The magic begins with an opening ceremony in the Park Avenue Green at Barrington Street. Lighting of Christmas Tree and Menorah. Greyhound Adoption of Greater Rochester will be presented with a holiday donation from Park Avenue Merchants and Neighborhood Associations. Santa Claus arrives by horse-drawn wagon to join Mayor Warren in lighting the Christmas tree before greeting guests at Santa's Tent at 600 Park Avenue, compliments of Pepsi Cola Bottling Group.

Visit Santa from 5:30 - 9:00 PM
You can visit Santa following the opening ceremony until 9:00 PM at 600 Park Avenue. Santa's Tent is a warm spot for children to gather and get a balloon from "Raggedy Ann."

Pick up your complimentary glow stick or glow necklace from PAMA and candy cane from Stever's Candies. $2.00 photos with Santa. 5:30-8:30 PM.

Photos by Joseph Pellingra & Jeff Palma Photography. Look for costumed characters such as: Snowman, Reindeer, Bear Tiger etc, all along the avenue. You will also find a clown and Rochester Team Mascots.

Horse-drawn wagon rides
Enjoy the view while riding along Park Avenue! Purchase tickets and board the wagons at the following locations.

$1.00 per person/per half-mile ride

NOTE: You must get off at the next stop to make room for those waiting to get on.

  • Board at 403 Park Ave near Rutgers Street/off at Brunswick St.
  • Board at Brunswick (Immanuel Baptist)/off at Vick Park A
  • Board at Vick Park A/off at Rutgers Street
  • Kirkhaven Drop-off ONLY (upon request) (across from 54 Park ) – there will be no boarding at Kirkhaven.

Chestnut Locations:
Roam Café: 258 Park Avenue
F. Oliver's Oils & Vinegars: 747 Park Avenue

Ice Sculpture: 6:30 – 9:00 PM
Ice Sculpture Demonstration by Charles Dawes - Specialty Ice. Park Avenue Green at the corner of Barrington Street & Park Avenue

Park Avenue will NOT be closed to traffic during this event. Parking areas along the street will be accessible including at curb-side, surface lots, and the nearby 7-Eleven Park Berkeley Plaza, Asbury First United Methodist Church (1050 East Avenue), Bank of America, and along East Avenue (after 6:00 PM). Please pay careful attention to all posted alternate-side parking restrictions on side streets. Please be cautious and responsible when parking curb-side, in parking lots or on side streets. All posted laws will apply!

iHeart Media
The Drive -100.5 and  Sunny FM - 102.3
Cheshire Audio Visual, Inc
CMI Communications
Jacobstein Food Service
McCarthy Tents & Events
Pepsi Cola Bottling Group

Wagons sponsored by the following Merchants:
Jines Restaurant
Magnolia’s Deli & Cafe
Norchar Real Estate
Northfield Designer Goldsmith
Park Avenue Pub & Restaurant
Park Ave Salon & Day Spa
Stever’s Candies

Our Appreciation to additional partners:
City of Rochester
Mountain Ash Tree Farms
The Rochester Group
Walker Web Services

Thanks are extended to all the Park Avenue Merchant Association members who contributed certificates & products.

A Special Thank You to The Rochester Group for their support.

To all our Volunteers for their time and to:
Business & Leisure Connection (busleisconn@gmail.com)
Event Consultants
Angela Farina-Edgerton, CESP, CMP
Lisa Hubler

A Special Thank You to our Suppliers: 
7 Eleven
Ashbury First United Methodist Church
Character For Kids
Chester Cab Pizza
Cheshire Audio Visual, Inc.
CMI Communication
Dragonfly Tavern
100.5 (The Drive)
102.3 (Sunny FM)
Heberle Stables
iHeart Media

Jines Restaurant
Marvin Mozzeronis Pizza
McCarthy Tent & Events
Norchar Real Estate
NSC Office – Southeast
Pellingra Photography
Reliable Onsite Services
Rochester Mascots
Specialty Ice
Stever's Candies, Inc.
The Rochester Group

On behalf of the Park Avenue Merchants Association:
Thank You for your patronage and support throughout the year.

The Best to You and Yours for a Safe And Happy Holiday Season!
Thank you for Coming. Drive Safely.

Open House Details »